Difference between revisions of "Social Networking Tips"
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(→Facebook: Also see: [http://dev.w3.org/html5/html-author/charref Character Entity Reference Chart]) |
(→Facebook: Is Facebook still useful for nonprofits? + Facebook Has Finally Killed Organic Reach. What Should Marketers Do Next?) |
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== Facebook == | == Facebook == | ||
[[File:organizedpower-after-climate-march-facebook-post.png|400px|thumb|Don't want unsightly URLs cluttering up your Facebook posts to event pages? You can ditch those ugly URLs when posting to an event page by inserting the URL, waiting until the thumbnail and preview load, then erasing the URL link before posting. This pic shows an example of a news story posted to an event page using this technique.|link=https://www.facebook.com/events/712491248826029/permalink/721663684575452/]] | [[File:organizedpower-after-climate-march-facebook-post.png|400px|thumb|Don't want unsightly URLs cluttering up your Facebook posts to event pages? You can ditch those ugly URLs when posting to an event page by inserting the URL, waiting until the thumbnail and preview load, then erasing the URL link before posting. This pic shows an example of a news story posted to an event page using this technique.|link=https://www.facebook.com/events/712491248826029/permalink/721663684575452/]] | ||
| + | * [http://www.netrootsfoundation.org/2014/11/is-facebook-still-useful-for-nonprofits/ Is Facebook still useful for nonprofits?] | ||
| + | : Forrester Research published a [http://blogs.forrester.com/nate_elliott/14-11-17-facebook_has_finally_killed_organic_reach_what_should_marketers_do_next blog post and report] on this topic, declaring that in January of 2015 Facebook will finally kill organic reach. In other words, folks will only see promotional content if it’s paid for. If your organization can afford paid advertising or is in a position to start fundraising for it, this might work for you. For nonprofits that don’t have the money for paid advertising, this could very well be the final blow. | ||
| + | * [http://blogs.forrester.com/nate_elliott/14-11-17-facebook_has_finally_killed_organic_reach_what_should_marketers_do_next Facebook Has Finally Killed Organic Reach. What Should Marketers Do Next?] | ||
| + | : After years of pushing brands’ reach lower with one hand (and opening marketers’ wallets with the other) Facebook has finally announced the end of organic social marketing on its site. The social giant [http://newsroom.fb.com/news/2014/11/news-feed-fyi-reducing-overly-promotional-page-posts-in-news-feed/ warned brands] that “Beginning in January 2015, people will see less of this type of content [promotional page posts] in their News Feeds,” and admitted that brands that post promotional content “will see a significant decrease in distribution.” | ||
* [http://mashable.com/2011/05/22/how-to-facebook-page/ HOW TO: Set Up a Facebook Page] | * [http://mashable.com/2011/05/22/how-to-facebook-page/ HOW TO: Set Up a Facebook Page] | ||
* [http://blog.hubspot.com/blog/tabid/6307/bid/26330/How-to-Create-Custom-Tabs-for-Facebook-Business-Pages.aspx How to Create Custom Tabs for Facebook Business Pages] | * [http://blog.hubspot.com/blog/tabid/6307/bid/26330/How-to-Create-Custom-Tabs-for-Facebook-Business-Pages.aspx How to Create Custom Tabs for Facebook Business Pages] | ||
Revision as of 11:55, 8 December 2014
- Which features of Facebook, Twitter, and the other major social networks have perhaps slipped under our noses?
- We've put together a handy, comprehensive guide to help you understand the differences between the share and follow buttons/links for the top five social networks (Twitter, Facebook, LinkedIn, Google+, and Pinterest) as well as how to implement them on your website, blog, and other content. You'll never have to Google instructions for individual buttons again!
- Let’s have a look at how these top 8 plugins will help you distribute your content. They are all free.
Don't want unsightly URLs cluttering up your Facebook posts to event pages? You can ditch those ugly URLs when posting to an event page by inserting the URL, waiting until the thumbnail and preview load, then erasing the URL link before posting. This pic shows an example of a news story posted to an event page using this technique.
- Forrester Research published a blog post and report on this topic, declaring that in January of 2015 Facebook will finally kill organic reach. In other words, folks will only see promotional content if it’s paid for. If your organization can afford paid advertising or is in a position to start fundraising for it, this might work for you. For nonprofits that don’t have the money for paid advertising, this could very well be the final blow.
- After years of pushing brands’ reach lower with one hand (and opening marketers’ wallets with the other) Facebook has finally announced the end of organic social marketing on its site. The social giant warned brands that “Beginning in January 2015, people will see less of this type of content [promotional page posts] in their News Feeds,” and admitted that brands that post promotional content “will see a significant decrease in distribution.”
- HOW TO: Set Up a Facebook Page
- How to Create Custom Tabs for Facebook Business Pages
- The Guide to Facebook Business Page Timelines (eBook)
- How to Tag People, Pages and Events on Facebook Using the @ Symbol
- How to share a link on Facebook (without sharing the actual URL)
- Delete the link after you paste it into the "What's on your mind?" box for a cleaner look.
- Facebook is now allowing page administrators to upload images to accompany external links they are posting on their pages, rather than being limited to the default, auto-generated thumbnail images the social network usually places with those posts.
- You’ve probably seen a few fun symbols like musical notes ♫, smiley faces ☺, or hearts ♥ posted to Facebook or Twitter. But did you know there are dozens of interesting, non-alpha-numeric characters you can use in status updates and tweets?
- Also see: Character Entity Reference Chart
Profile Tips
- LinkedIn is a powerful platform that often gets underutilized or put on the back burner. To help you master LinkedIn, below is our ultimate list of 35 awesome tricks you may have been overlooking.
- 17 New Ways To Make Your LinkedIn Profile Irresistible To Employers
- How To Make Your LinkedIn Headline Stand Out
- LinkedIn Bullets & Symbols, Making Your Profile Shine!
- LinkedIn Profile Examples - What Makes a LinkedIn Profile POWERFUL?
Messenging Tips
- 6 Linkedin Invitation Templates that Get a Response Every Time
- Are You Making This BIG LinkedIn Mistake?
- Be smart; say, “thank you” when you’re invited on LinkedIn
- 3 Secrets To Sending A LinkedIn Invitation That Works Every Time
- When they accept your invite and it shows in your e-mail. Follow up with this easy text:
- Thank you so much for accepting my LinkedIn Profile invite...(etc.)
Also See: Replying to a Message (LinkedIn resource.)
LinkedIn Limits
- LinkedIn messages are restricted to 300 characters and can't include an email or web address. LinkedIn also imposes a "lifetime limit" of 3000 messages, but promises to forgive that restriction if the sender behaves responsibly (no spam, harassment, abuse, etc.).[1]
General Info
- 10 LinkedIn Blunders That Make You Look Like An Amateur
- Forget LinkedIn: Companies turn to GitHub to find tech talent
- Because engineers and designers can post their work for all to see, more and more companies are realizing they can see what people can actually do, not just say they can do.]